Post by sumiseo558899 on Nov 10, 2024 2:46:17 GMT -2
As a result, a large coverage was achieved, including due to low-frequency phrases, which were about 80%. By the way, there are quite a lot of competitors, so we made the rate higher (as recommended by search engines), but still limited it to 60 rubles.
And we got about 18 clicks at a price of ~51 rubles. A bit expensive. Then we did the simplest thing that could come to mind — we reduced the maximum click price to ~35 rubles. There was a fear that there would be less traffic (because the first recommendation of advertising systems is to raise rates, not reduce them).
news
However, the picture has become much better: the number of clicks increased by 157% to ~47 clicks per day. CTR increased by 44%, the cost per click decreased by 56% to 22.2 rubles. The overall budget remained approximately the same.
news
We lowered the rates, and the amount of content writing service
traffic increased almost proportionally. A paradox?
What happened was this: due to the wide coverage, the daily budget was not enough to display for all the keys. And the ads were displayed only for expensive phrases, spending the entire budget in a couple of hours. For low-frequency keywords, there was not enough time or budget.
During the rate reduction, it (the rate) became insufficient for display on high-frequency keys. Thus, ads for expensive hot queries (for example, "rolled metal Moscow") were switched off, the budget was freed up and gave way to no less hot, but already medium- or low-frequency queries (for example, "rolled metal sizes + prices").
news
But there are situations in which this tactic does not work at all and is fundamentally wrong. This mainly happens when traffic is desperately needed. And it does not matter at what price.
news
Let's consider one more case.
Objective: to increase targeted traffic to the site in order to hit the season, niche - compressor equipment.
We made an express setup of the advertising campaign, focusing on medium and low-frequency queries. We wanted to provide targeted traffic at a low price.
news
As a result, there is little traffic. Yes, it is cheap, but there is very little of it (on average 20 clicks per day). Neither we nor the client are happy with this. The solution is to raise the rates and activate high-frequency keywords.
news
The amount of traffic increased by 2.5 times! However, the price per click also increased almost twice, but it is not important, because the client is satisfied with this figure. It remains to add YAN for a better effect - but this is a separate story.
Instead of a conclusion
Yes, there is no universal answer to the question "What stakes to place: big or small?" and there cannot be. But here are some guidelines that you can rely on:
If your budget is limited and the niche is competitive , it's best to work on low-frequency queries and bid lower. You'll likely get at least the same amount of traffic (if not more) at a lower price.
When the niche is narrow or the budget is large , it is better not to skimp on rates and squeeze all the juices out of the most popular queries.
In some cases, you can make lower bids to get better quality traffic. In other situations, cheapness does not matter, the amount of traffic is important. Everything depends on specific data, specific tasks and specific clients. The main thing is to approach this issue with a cool head.
And we got about 18 clicks at a price of ~51 rubles. A bit expensive. Then we did the simplest thing that could come to mind — we reduced the maximum click price to ~35 rubles. There was a fear that there would be less traffic (because the first recommendation of advertising systems is to raise rates, not reduce them).
news
However, the picture has become much better: the number of clicks increased by 157% to ~47 clicks per day. CTR increased by 44%, the cost per click decreased by 56% to 22.2 rubles. The overall budget remained approximately the same.
news
We lowered the rates, and the amount of content writing service
traffic increased almost proportionally. A paradox?
What happened was this: due to the wide coverage, the daily budget was not enough to display for all the keys. And the ads were displayed only for expensive phrases, spending the entire budget in a couple of hours. For low-frequency keywords, there was not enough time or budget.
During the rate reduction, it (the rate) became insufficient for display on high-frequency keys. Thus, ads for expensive hot queries (for example, "rolled metal Moscow") were switched off, the budget was freed up and gave way to no less hot, but already medium- or low-frequency queries (for example, "rolled metal sizes + prices").
news
But there are situations in which this tactic does not work at all and is fundamentally wrong. This mainly happens when traffic is desperately needed. And it does not matter at what price.
news
Let's consider one more case.
Objective: to increase targeted traffic to the site in order to hit the season, niche - compressor equipment.
We made an express setup of the advertising campaign, focusing on medium and low-frequency queries. We wanted to provide targeted traffic at a low price.
news
As a result, there is little traffic. Yes, it is cheap, but there is very little of it (on average 20 clicks per day). Neither we nor the client are happy with this. The solution is to raise the rates and activate high-frequency keywords.
news
The amount of traffic increased by 2.5 times! However, the price per click also increased almost twice, but it is not important, because the client is satisfied with this figure. It remains to add YAN for a better effect - but this is a separate story.
Instead of a conclusion
Yes, there is no universal answer to the question "What stakes to place: big or small?" and there cannot be. But here are some guidelines that you can rely on:
If your budget is limited and the niche is competitive , it's best to work on low-frequency queries and bid lower. You'll likely get at least the same amount of traffic (if not more) at a lower price.
When the niche is narrow or the budget is large , it is better not to skimp on rates and squeeze all the juices out of the most popular queries.
In some cases, you can make lower bids to get better quality traffic. In other situations, cheapness does not matter, the amount of traffic is important. Everything depends on specific data, specific tasks and specific clients. The main thing is to approach this issue with a cool head.