Post by account_disabled on Jan 11, 2024 7:14:56 GMT -2
There are several ways to collaborate with influencers, offering them to try a product before its official launch or inviting them to an exclusive experience of your service. But this is not the case with China. Chinese influencers are most likely managed by agencies and cash incentives are a given. However, it is well deserved as influencers in China go to great lengths to stay connected with their followers. In addition to responding to comments and questions, some even host regular fan meetings and give birthday gifts to loyal fans. In return, fans can also express their appreciation by tipping the creators. WeChat's tipping feature provides motivation for influencers to create high-quality content for their followers. Multiple content formats in one post. Western social media platforms like Instagram put an emphasis on visual content, i.e. photos and stories. Meanwhile, WeChat influencers focus on long-form articles that offer readers informative and entertaining content combined with engaging images, videos, GIFs, and audio clips.
As for Stories, although WeChat's Time Capsule has similar features to Instagram Stories, it does not yet apply to official accounts. Instead, WeChat influencers add videos in their articles for more engaging content. Additionally, we anticipate that live streaming will become a common format for WeChat influencer marketing after the recent integration between Tencent Live and WeChat . a-complete-guide-to-wechat-influencers-marketing-live-streaming WeChat live broadcast. (Image source: @tencentlive_helper) Flexible Ways to Help Boost Sales Influencers Middle-East Mobile Database have multiple ways to promote a product in the WeChat ecosystem. In articles, they can embed a Mall Mini-program, implement an H5 page or simply add external links to Taobao. Additionally, brands can easily measure how much KOLs are contributing to reaching the sales goal. For Instagram, on the other hand, influencers and brands generally rely on the app's native features.
Shoppable Tags , Checkout Feature , and Swipe Up. How to implement a good influencer marketing campaign on WeChat? Select the right KOL for your brand Audience size, engagement, location… First of all, WeChat does not disclose these critical metrics to the public for choosing a suitable KOL. Therefore, you can use 3rd party platforms like Wexiaobao and Parklu – a database that allows you to filter influencers by various categories. Without using 3rd party platforms, concrete numbers like article views is a useful indicator to determine the performance of WeChat influencers. Additionally, KOLs who create articles with multimedia elements (i.e. GIFs, photos, videos) are preferred over those who do not. This is due to a positive correlation between multimedia presence and audience participation. Lastly, it is highly recommended to do your due diligence. Chinese KOLs can drive sales quickly because they take responsibility for product quality.
As for Stories, although WeChat's Time Capsule has similar features to Instagram Stories, it does not yet apply to official accounts. Instead, WeChat influencers add videos in their articles for more engaging content. Additionally, we anticipate that live streaming will become a common format for WeChat influencer marketing after the recent integration between Tencent Live and WeChat . a-complete-guide-to-wechat-influencers-marketing-live-streaming WeChat live broadcast. (Image source: @tencentlive_helper) Flexible Ways to Help Boost Sales Influencers Middle-East Mobile Database have multiple ways to promote a product in the WeChat ecosystem. In articles, they can embed a Mall Mini-program, implement an H5 page or simply add external links to Taobao. Additionally, brands can easily measure how much KOLs are contributing to reaching the sales goal. For Instagram, on the other hand, influencers and brands generally rely on the app's native features.
Shoppable Tags , Checkout Feature , and Swipe Up. How to implement a good influencer marketing campaign on WeChat? Select the right KOL for your brand Audience size, engagement, location… First of all, WeChat does not disclose these critical metrics to the public for choosing a suitable KOL. Therefore, you can use 3rd party platforms like Wexiaobao and Parklu – a database that allows you to filter influencers by various categories. Without using 3rd party platforms, concrete numbers like article views is a useful indicator to determine the performance of WeChat influencers. Additionally, KOLs who create articles with multimedia elements (i.e. GIFs, photos, videos) are preferred over those who do not. This is due to a positive correlation between multimedia presence and audience participation. Lastly, it is highly recommended to do your due diligence. Chinese KOLs can drive sales quickly because they take responsibility for product quality.