Post by habiba123820 on Nov 9, 2024 1:30:42 GMT -2
This is the story for most companies: Let marketing or product handle your translations. When things get out of hand, call in an industry expert, the Localization Manager, and ta-da! All your problems are solved. You want that, right? To effectively expand abroad, you need not only the right people, but more importantly, the right organizational structure that allows you to pursue your global endeavors efficiently and effectively. Localization is an emerging process of a global company. It touches on legal, product, marketing, business strategy, compliance, but it cannot be neatly fit into any of these divisions. We have seen large global organizations effectively handle localization with a single dedicated specialist, and we have seen smaller companies struggle with large localization teams (10+ people). The key questions to optimize localization from an organizational perspective are:
What is the short and long term business strategy?
What is the current and anticipated view of localizable assets?
What are the opportunities for automation through connectors?
What framework will we use in wordpress web design agency relation to our technology and suppliers?
What kind of functions do we need to manage this framework?
Without answering these questions first at an executive level, there’s little point in bringing in a localization expert who would typically operate at a tactical level. Tactical experts may decide to solve problems by throwing people at them or outsourcing key strategic processes to vendors. While all of these approaches are valid, they can mask larger, deeper issues that need to be addressed as quickly as possible. At Bureau Works, we can work with you to recommend the best possible organizational structure to execute your localization processes across your organization. We can draw on the hundreds of case studies we’ve seen, best and worst practices, and propose creative solutions based on specific scenarios. Organizational overload is one of the critical factors that compromise return on investment (ROI), and companies often only address it when they’re under pressure to improve their bottom line. Don’t wait for that pressure to act. Talk to our experts and let’s see what we can do to make things smoother, more efficient, and much more profitable.
Unlock the power of glocalization with our Translation Management System.
Start now
Gabriel Fairman
Founder and CEO of Bureau Works, Gabriel Fairman is the father of three and a technologist at heart. Raised in a family that spoke three languages and having picked up another three over the course of his life, he has always been fascinated with the role language plays in identity and the creation of meaning. Gabriel loves to cook, play the guitar, tennis, soccer, and ski. As far as work goes, he enjoys being at the forefront of innovation and mobilizing people and teams together toward a mission. In recognition of his outstanding contributions, Gabriel was honored with the 2023 Innovator of the Year Award at LocWorld Silicon Valley.
What is the short and long term business strategy?
What is the current and anticipated view of localizable assets?
What are the opportunities for automation through connectors?
What framework will we use in wordpress web design agency relation to our technology and suppliers?
What kind of functions do we need to manage this framework?
Without answering these questions first at an executive level, there’s little point in bringing in a localization expert who would typically operate at a tactical level. Tactical experts may decide to solve problems by throwing people at them or outsourcing key strategic processes to vendors. While all of these approaches are valid, they can mask larger, deeper issues that need to be addressed as quickly as possible. At Bureau Works, we can work with you to recommend the best possible organizational structure to execute your localization processes across your organization. We can draw on the hundreds of case studies we’ve seen, best and worst practices, and propose creative solutions based on specific scenarios. Organizational overload is one of the critical factors that compromise return on investment (ROI), and companies often only address it when they’re under pressure to improve their bottom line. Don’t wait for that pressure to act. Talk to our experts and let’s see what we can do to make things smoother, more efficient, and much more profitable.
Unlock the power of glocalization with our Translation Management System.
Start now
Gabriel Fairman
Founder and CEO of Bureau Works, Gabriel Fairman is the father of three and a technologist at heart. Raised in a family that spoke three languages and having picked up another three over the course of his life, he has always been fascinated with the role language plays in identity and the creation of meaning. Gabriel loves to cook, play the guitar, tennis, soccer, and ski. As far as work goes, he enjoys being at the forefront of innovation and mobilizing people and teams together toward a mission. In recognition of his outstanding contributions, Gabriel was honored with the 2023 Innovator of the Year Award at LocWorld Silicon Valley.